Aajuna
Designer Buuti Pedersen
“I personally love the seal. For me, the seal represents not only life and living in the Arctic but femininity and something essential to women. That’s why it’s been important to me to make jewelry with seals in them”.
PANIKPANIK's jewelry with Buuti’s design consists of polar bears and seals.
The polar bear cuddles in the brooches and the earrings signaling protection. The brooch can be worn in all the ways that a woman wants but Buuti had something special in mind – that the brooch could be beautifully placed at the neck and throat part of the Greenlandic women’s national costume that is always sealed by a brooch of some sort.
Sila
Sila is inherent to the Arctic. Sila is in the Inuit mythology the name of the soul (inua) of the air and the weather and has in it the power sustaining cosmos. In sila, the animals are of importance. And for Buuti, the artist and designer behind the collection “aajuna”, animals of the Arctic are significant.
The seal earring swims up and down a ladies’ ear, sometimes alone, sometimes in two or a flock of more. For Buuti, the seal is not only a seal, it is also a soul that she can relate to as a woman. And she would like women to wear more seal and more soul.
“Not only was the seal instrumental for our survival in the Arctic through millennia – and I love eating everything from a seal – but the patterns of the seal (especially the ring seal) also has something attracting and magic to it. I’ve tried to capture some of this magic in my design for the PANIKPANIK jewelry”.
For Buuti, it is important that every woman can wear her jewelry, young or old. It is also important that they are worn. Simply. For Buuti, art is a craft that should benefit all interested. While Buuti thinks that Greenlandic women is the target group for her design, she would be honored if all Inuit would wear the PANIKPANIK jewelry.
“I really like that jewelry has a traditional classic approach and can be used by everyone. As a real Greenlander, I am not very insisting, but I like my design and my art to have character. And ease of use is also important. I like my art to be art of use in the best sense”.
